Inam Shah
Director of Product | Strategy Consultant | Tech Founder
With over 15 years leading product development, Built and scaled platforms used across 10,000,000+ eCommerce delivery transactions.Led 100+ cross-functional teams across engineering, operations, data, and product. Founder and CPO developed proprietary tools including custom platforms managing over 6,000 workers across service retail, eCommerce, small package, utilities, grocery, meal prep, pharmacy, human resources, manufacturing and construction.
I turn complex, cross-functional challenges into intuitive, scalable, high-impact products.
MIT Sloan Executive Program - AI and Strategy
CAPM - Certified Associate in Project Management
Certified ScrumMaster (CSM)
BBA - Project Management
Connect
In the news
Here are some of my recent projects and what I've learned, featured in these publications:

www.saltwire.com

Atlantic Canada’s new cutting-edge shipping solution | SaltWire

In the ever-changing landscape of shipping and logistic solutions, a Halifax-based company has emerged as a pioneer of innovation, reshaping the way ...

"I focus on being quick and smart to turn challenges into new chances. By making sure our technology fits exactly what our clients need, I help them run things smoothly and keep their customers very happy."

Yahoo Finance

Loblaws launches same-day home delivery

You won’t need to stand in line at the Loblaws checkout anymore – Instacart will now do it for you. Staring down competition from Amazon and Walmart, you can now get Loblaws groceries delivered straight to your door. Beginning Dec. 6, Instacart will be providing delivery services for Loblaws, Real Canadian Superstore and T&T stores in Toronto.

Big companies like Walmart and Amazon have started delivering groceries to people in Canada. For instance, Walmart Canada began grocery deliveries in the Greater Toronto Area in March 2017. They teamed up with local delivery partners like JoeyCo and Daily Delivery.

CNWGroup

JoeyCo Launches Platform to 'Deliver Anything' in Toronto and Mississauga

/CNW/ - The launch of a groundbreaking app and online-based delivery service, JoeyCo, has hit the streets of Toronto & Mississauga in full force. This online...

JoeyCo recently partnered with Walmart Canada to offer easy next-day grocery delivery right to customers' homes and offices.
Professional Summary
I’m a founder, product leader, and systems thinker with 15+ years building and scaling technology-enabled platforms across logistics, AI-enabled workflows, marketplaces, and enterprise operations.
My work spans product strategy, data intelligence, technical program management, operational transformation, platform safety, and cross-functional leadership. I’ve launched national-scale consumer experiences, architected real-time systems, delivered AI-driven internal tools, and advised executive teams on product and operational strategy.
Across every role, I bring:
I thrive in environments where technology, operations, and user experience intersect.
Product Expertise
I improve products from start to finish. My unique solutions make user experiences better.
Strategic Leadership
I lead teams to work well together. This makes operations smoother and helps increase sales.
Data-Driven Insights
I use technology and data to understand our customers. This helps me keep them engaged and coming back.
Business Expansion
I connect new technologies with our current systems. My creative ideas help our business grow steadily.
Key Achievements
1
Startup Growth
I started JoeyCo in 2012. I grew the company from the ground up to $20 million in sales each year.
2
Developing New Tech
Authored a patent and led the team that built new technology. This new technology is now protected and worth over $10 million.
3
Upgrading Old Systems
At SaltWire Network Inc., I took charge of updating their old systems. This made things run much better and helped the company grow.
4
Boosting Sales
At ISPAT Machining, I created a plan to find new ways to make money. This led to a 22% increase in sales each year, and I also brought in many new clients.
Key Strengths
Recent Experience
Co-Founder & CEO | Director of Product at JoeyCo
Led cross-functional teams to scale Walmart's online grocery delivery operations in the Greater Toronto Area (GTA). Collaborated with engineering teams to manage critical system setups, contributing to annual sales exceeding $20 million and handling high daily order volumes.
Pioneered with the team the development and launch of a secure, tamper-proof PIN delivery process for quick, local deliveries, enhancing security protocols for last-mile logistics.
Collaborated with stakeholders to secure major client partnerships with industry leaders including Walmart, Canadian Tire, and Amazon, managing the full contract lifecycle from negotiation to implementation.
Worked with security teams to architect secure payment card systems (leveraging PCI-DSS compliance) for both drivers and customers, ensuring robust financial transaction security.
Negotiated alongside leadership and managed critical contracts for essential services such as insurance, tech support, payment systems, finance operations, and strategic funding, optimizing operational efficiency and cost-effectiveness.
Led product teams to design and launch three mobile apps across iOS and Android platforms. Utilized A/B testing frameworks and user analytics to significantly increase user engagement and adoption rates, achieving over 30% improvement in key engagement metrics.

00:50

YouTube

Introducing JoeyCo - We Deliver, You Relax.

Need Groceries? Forgot your dry cleaning or in desperate need of gas for that BBQ? Let a Joey bring it to you! Suddenly, there are more hours in the day. www.joeyco.com

prezi.com

JoeyCo Tech Prezi

JoeyCo's technology is device and platform agnostic allowing for large scale corporate partnership opportunities. An API allows it to easily integrate into any POS system, shopping app, partner websites, payment system, Delivery orders are sourced from customers or merchants

Director of Product at SaltWire Network Inc

www.saltwire.com

SaltWire

News by location across Atlantic Canada.

Led the transformation of SaltWire Network's legacy delivery system into a modern online delivery service, integrating real-time tracking systems and optimizing logistics APIs. This accelerated deliveries and expanded package delivery across Atlantic Canada.
Led cross-functional teams to create and launch a comprehensive digital client portal, defining product strategy and key performance indicators. Established and scaled a dedicated team focused on online delivery platform development and operations.
Oversaw a cross-functional team of over 50 professionals across tech, sales, finance, and operations, demonstrating strong leadership in complex project environments.

00:31

YouTube

It's easy to spot a member | SaltWire

You know the people we're talking about. You might even be one. They can explain each politician’s platform weeks before the election. They know exactly how economic shifts will affect their business. They know the favourite to take home the statue on Oscar night. They can even predict who’s going first in the draft. You know the people we’re talking about. Those people know what they know because they’re SaltWire members. They understand the context behind the headlines. And it shows. Go ahead. Be the smartest person in the room. It’s easy to spot a member. Join today at https://www.saltwire.com DISCLAIMER The purpose of these channels is to provoke thought and action to make our communities better. We welcome and encourage open discussion on SaltWire social media sites – including but not limited to our blogs, Facebook, Twitter, Instagram, and YouTube pages – and look forward to any comments, stories, and experiences you want to share. While SaltWire makes reasonable efforts to monitor content posted on its social media platforms, we do not moderate all comments and cannot always respond in a timely manner to online requests for information. Any comments that are defamatory, abusive, or hurtful (including foul language or hate speech) may be deleted by the moderators.

01:30

YouTube

Welcome to Door Direct Shipping & Logistics

We’re Atlantic Canada's reliable logistics partner, with daily door-to-door deliveries across Nova Scotia, PEI and Newfoundland.

Project Management Strengths
Strategy Development
Collaborated with teams to develop and launch product initiatives, defining technical roadmaps and architectural requirements that led to significant increases in customer engagement and adoption rates by over 50%.
Leadership
Led cross-functional product and engineering teams, fostering a culture of innovation and collaboration, achieving a 40% increase in team velocity and project delivery efficiency for complex technical projects.
Data-Driven Decisions
Leveraged data analytics with the team to inform product feature enhancements, utilizing SQL and Python for data processing, and A/B testing frameworks, leading to a 25% increase in user acquisition and retention.
Innovative Problem Solver
Worked with stakeholders and engineering teams to identify and implement innovative technical solutions for complex business challenges, leveraging microservices architecture and robust API design for scalable and resilient systems.
99
Data Analysis
Experienced in advanced data analysis, utilizing SQL, Python, and BI tools (Tableau) to manage data pipelines, build predictive financial models, and automate critical reporting processes.
88
Scrum Master
Applied Scrum methodologies to enable teams in Agile environments, optimizing sprint cycles and facilitating continuous delivery (CI/CD) for improved project outcomes and team efficiency.
85
Corporate Strategy
Developed strategic plans alongside leadership, integrating technical architecture roadmaps and market analysis to drive innovation and achieve critical business objectives.
95
UX/UI Design & Development
Proficient with UX/UI design & development, utilizing Adobe Suite (Photoshop), Figma, and AI-powered design tools to streamline user experience workflows and enhance product interfaces.
90
Procurement & Vendor Management
Led vendor selection and negotiation for critical technical services and platforms, ensuring cost-effectiveness and seamless integration with existing systems and cloud infrastructure.
98
Cross-functional Project Management
Facilitated cross-functional collaboration across product, engineering, and operations teams, driving alignment and leveraging diverse skills to deliver successful technical projects on time and within budget.
Qualifications
Education
MIT - AI Certification in Business Intelligence
Yorkville University - BBA with Project Management
Scrum Alliance - Certified ScrumMaster (CSM)
Ryerson University - B.Eng Industrial Engineering (coursework)
Technical Skills
End-to-end product development, user-centric workflow design, advanced data analysis, business decision analysis, AI-enabled product acceleration, UX/UI design, cross-functional technical collaboration, and scalable safety/compliance systems.
Business Skills
Developing brand and go-to-market strategies
Planning, launching, and scaling products
Selling technical solutions and value propositions
Procurement, vendor management, and contract negotiation
C-Level Leadership & Advisory
Notable Projects
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2
3
4
1
Multi-Vendor Marketplace Platform
Led the development of a cross-platform delivery app for a multi-vendor marketplace, featuring responsive design, gamified workflows, and PCI-compliant secure payments, boosting driver efficiency by 35%.
2
Online Grocery Delivery Service
Led the product team to architect JoeyCo's inaugural omnichannel grocery and package delivery platform, integrating real-time tracking and optimized last-mile logistics. This initiative drove a 30% increase in customer acquisition and expanded delivery coverage.
3
Optimized E-commerce Logistics
Led cross-functional teams to architect an e-commerce logistics platform that increased online sales by 25%, featuring specialized fulfillment workflows for high-value electronics and fragile goods.
4
Custom 3PL Solutions Integration
Partnered with engineering to architect a unified logistics platform, integrating WMS, TMS, and OMS via robust API architecture and real-time synchronization. This improved data accuracy by 30% and boosted operational efficiency by 20%.
Driver App: Easier Tasks, Payments & Fun Rewards
Led the development of a comprehensive driver management platform that enables businesses to optimize fleet operations and delivery logistics.
Fun Performance Challenges
Led the design and rollout of gamified performance challenges and a rewards system. This initiative significantly boosted driver engagement by 25% and increased overall productivity through competitive leaderboards and achievement badges, fostering a more motivated workforce.
Key Achievement: These new features greatly improved how drivers performed deliveries and how efficient they were. It made their work more engaging and productive.
Secure Payment Options
Worked with the team to implement integrated secure payment processing capabilities, facilitating on-site transaction processing. This ensured all financial transactions were secured through end-to-end encryption and fraud detection protocols, achieving PCI DSS compliance and reducing payment processing time by 30%.
Easy-to-Use Mobile App
Collaborated with cross-functional teams to develop a robust, cross-platform mobile application for drivers, featuring real-time route optimization. This streamlined delivery workflows, improving task completion efficiency by 20%.
Advanced Shipping Portal and APIs
Led the development of an enterprise shipping platform enabling businesses to streamline logistics operations, integrate with existing systems, and automate warehouse fulfillment.
Connect Your Systems
Worked with engineering to build a robust, RESTful API designed for seamless integration with existing enterprise systems (e.g., ERP, WMS). This ensures bidirectional data synchronization with 99.9% uptime, enabling comprehensive data collection for advanced analytics and strategic insights.
Automating Your Warehouse
Developed alongside the team advanced algorithms for dynamic sorting and intelligent scheduling within warehouse operations. This optimized workflow reduced fulfillment cycles by 30% and improved shipping accuracy by 15%.
Outcome: Our solution enabled clients to achieve a 15% increase in customer acquisition and boost monthly earnings by 18%. Furthermore, this resulted in an optimized shipping process, with a 35% reduction in operational costs across their logistics network.
Custom Portal for Managing Internet Hardware
What We Do: Our software helps businesses handle telecom and hardware shipping. · Our Goal: Make it easy to get equipment back, improve how work gets done, and follow all e-waste recycling rules.
We Built a Custom Portal
We built a complete portal to help you easily manage telecom hardware. This includes handling upgrades, returns, and getting equipment back.
Our System Fits Your Work
We made sure our system works smoothly with your current ways of doing things. This makes everything much faster and easier for all your hardware shipping and handling.
Meeting Recycling Rules
We put in strong tracking systems to make sure we always follow the strict rules for managing and recycling electronic waste.
Outcome: We saw big improvements in how fast equipment was handled and how well operations ran. This led to much less waste and better scores for being environmentally friendly.
Grocery Delivery to Home
Focus: I focused on building a grocery delivery service for customers. This involved getting the platform ready, setting up deliveries, and organizing the delivery teams.
Getting the Platform Ready
Led cross-functional teams to architect an end-to-end e-commerce platform, integrating robust APIs for real-time tracking and developing native mobile applications, optimizing the omnichannel customer experience.
Setting up Deliveries
I built strong delivery and operating systems to make sure orders were delivered quickly and customers were very happy.
Organizing the Teams
I put together and managed support and delivery teams in many areas, always making sure we delivered great quality and reliability.
Outcome: I successfully launched one of Canada's top grocery delivery programs. This greatly helped Loblaws grow and become even stronger in the market.
Retail Store to Home Deliveries
Led retail delivery initiatives that enabled major retailers to launch direct-to-consumer fulfillment. Oversaw system integrations, logistics optimization, and comprehensive client enablement programs.
Connecting Stores
Collaborated with IT teams to integrate diverse retail store systems (e.g., POS, WMS) with our omnichannel delivery platform. This enabled real-time inventory synchronization and order tracking, leading to increased delivery capacity and improved fulfillment accuracy.
Managing Deliveries
Led the team to ensure rapid last-mile delivery to customers through advanced logistics optimization. Implemented dynamic routing algorithms and simplified driver tasks, resulting in reduced delivery times and enhanced operational efficiency.
Helping Clients
Provided comprehensive client enablement programs, including onboarding, technical training, and API integration support. This fostered high platform adoption and empowered retail teams to effectively manage and scale their direct-to-consumer delivery services.
Outcome: Our solution enabled Canadian Tire to significantly expand its direct-to-consumer delivery capabilities, strengthening its market position and customer satisfaction.
Online Marketplace Delivery Solutions
Led the development of a multi-vendor marketplace platform connecting restaurants and retailers with consumers. Oversaw marketplace infrastructure, UX design, and automated delivery logistics.
Optimizing User Experience (UX)
Worked with UX teams to design a highly intuitive ordering process, resulting in a 25% increase in customer conversion rates. This included developing robust seller tools for efficient inventory management and order fulfillment, directly impacting customer satisfaction and retention.
Implementing Automated Delivery Logistics
Implemented advanced systems for automated delivery dispatch and route optimization, significantly reducing average delivery times by 15%. This enhanced operational efficiency and supported the growth of a flexible delivery driver network, processing over 10,000 transactions monthly.
Outcome: Our platform enabled the startup to scale rapidly, driving Gross Merchandise Value (GMV) to over $20 million in yearly sales. The solution significantly improved both the customer ordering experience and comprehensive seller support, establishing a strong market presence.
Building the Multi-Vendor Marketplace
Led the team to build and launch a comprehensive multi-vendor marketplace platform. This involved architecting scalable infrastructure to integrate diverse restaurants and retailers, facilitating seamless product listings and transaction management, achieving an initial vendor adoption rate of 300+ merchants.
Strategic Focus Areas
Preferred Tools
Productboard
I use this tool to manage our product roadmap, gather customer ideas, and decide what to work on next.
Excel
This is my go-to for working with lots of data, analyzing it, and making charts.
Airtable
I use Airtable like a flexible database to keep projects organized and all our information in one place.
Aha!
This tool helps me plan our product strategy, decide which features to build, and manage our roadmaps.
Jira
I rely on Jira for managing projects in an agile way, automating tasks, and tracking any bugs we find.
Microsoft Teams
This is where my team communicates and works together easily.
Asana
I use Asana to manage projects smoothly and keep track of all our tasks.
Tableau
Tableau helps me turn data into interactive visuals and get deep insights for business decisions.
Slack
My team uses Slack to chat quickly and work together effectively.
Mixpanel
Mixpanel gives me detailed information about how people use our products and what they do.
Figma
I use Figma for designing user interfaces, experiences, and creating interactive prototypes with my team.
Amplitude
Amplitude is a top tool for understanding product use and tracking what users do.
Google Analytics
I use this key tool to check how our website is doing and monitor its performance.
Power BI
Power BI helps me make interactive charts and reports to understand our business data.
Photoshop
I use Photoshop for editing photos and creating graphics, it's the industry standard.
Google Sheets
This online spreadsheet lets me manage data and work with others easily.
ChatGPT
ChatGPT is an advanced AI that understands and creates human-like text, and helps with smart tasks.
Google Workspace
This set of apps helps my team work better together and be more productive.
Quickbooks
I use QuickBooks for managing our finances and creating reports easily.
SAP Ariba
SAP Ariba helps us buy things and manage our supply chain efficiently.
SharePoint
SharePoint is where we safely store and share our documents and content.
Power Apps
This platform lets me quickly build custom business apps without needing much code.
GitHub
I use GitHub to track code changes, work on code with others, and host our projects.
Microsoft Azure
Azure offers many cloud services for flexible infrastructure and different kinds of apps.
Prezi
Prezi helps me create engaging and non-linear presentations for better storytelling.
Avid Pro Tools
This is my tool of choice for professional music and sound design.
Microsoft Office
I use this suite of programs for all my daily professional tasks.
iMovie
iMovie is a simple video editor I use to create and produce content.
YouTube
YouTube is a main place for sharing, watching, and finding videos globally.
WordPress
I use WordPress to build websites and blogs; it's a leading content management system.
Five9
Five9 is a cloud system that helps us manage customer calls and improve service.
Wave Accounting
Wave Accounting is a full accounting tool for small businesses, covering payroll, bills, and money management.
API Integration
I use APIs to connect different systems easily, making them work together well.
Shopify
Shopify is a top e-commerce site where I build and manage online stores.
Amazon
Amazon is a global leader in cloud services, online shopping, streaming, and AI.
Salesforce
Salesforce is a key software for managing customer relationships, helping with sales, service, and marketing.
HubSpot
HubSpot brings together marketing, sales, and customer service automation in one easy-to-use platform.
Facebook Marketing
I use Facebook to run targeted ads on social media and manage our marketing campaigns.
Google Ads
Google Ads is a top online advertising tool I use to reach people worldwide through search and display ads.
Instagram Ads
I use Instagram Ads for visual advertising on social media to reach our audience.
Get in Touch
Email Address
Location
Toronto, Ontario
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